A world of scent, a little clearer.

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The Perfume Bible / A closer look

Musk Instinct
meets Purple Mémoire.

Compare the recorded scent profiles, then decide what to sample.

Shared ground

Different note lists

The records do not list any identical notes. They may still share accords.

The distinction

Concentration not recorded leads with woody; Concentration not recorded leads with powdery. The table below separates their listed profiles and voting data.

At a glance
Airness Musk Instinct bottle
Airness

Musk Instinct

Concentration not recorded

Explore fragrance ↗
Floris Purple Mémoire bottle
Floris

Purple Mémoire

Concentration not recorded

Explore fragrance ↗
ConcentrationConcentration not recordedConcentration not recorded
Listed bottle sizesNot yet verifiedNot yet verified
Brand originNot yet verifiedUnited Kingdom
Made inNot yet verifiedNot yet verified
Listed year20082025
Leading accordswoody · amber · tobaccopowdery · lavender · violet
Notes unique to this recordIncense, Caraway, Tobacco, French labdanum, Cedar, VetiverLavender, Mandarin Orange, Coriander, Bergamot, Lavender, Iris, Violet, Cyclamen, Jasmine, Ylang-Ylang, Cocoa, Tonka Bean, Amber, Sandalwood, Musk, Vanilla, Labdanum
Longevity / 54.50 · 2 votes2.91 · 23 votes
Projection / 43.67 · 3 votes2.04 · 24 votes

Scores are category averages, not hours or controlled measurements. Different vote samples are not a head-to-head wear test. “Unique” notes here means absent from the other record, not proof of a formula difference.

Compare the labels

Ingredients, side by side.

Read the declared lists for the editions shown. Shared entries do not mean identical formulas, proportions or scent.

This brand separately discloses fragrance components. Read each declaration below; the disclosure levels are not directly comparable.

Musk Instinct

Ingredient list not yet verified for this edition and market.

Purple Mémoire

Eau de parfum · UK listing · 100ml / 50ml / 10ml / 2ml sample

Alcohol denat., Aqua (water), Parfum (fragrance), Diisopropyl adipate, Benzophenone-2.

Fragrance components disclosed by the brand

Linalool, Limonene, Coumarin, Geraniol, Alpha isomethyl ionone, Citral, Benzyl benzoate, Benzyl salicylate, Benzyl cinnamate, Citronellol, Hexyl cinnamal.

These components belong to the fragrance mixture above. Their separate disclosure is not an ordered full-product ingredient list.

The brand publishes an ingredient list and a separate allergen disclosure. Both are retained separately; their order must not be combined into a full-product formula. Check your packaging for your batch.

Source: Floris London official UK ingredients and allergen declarations · Checked 2026-09-22

These are published ingredient declarations, separate from scent notes. “Parfum” or “fragrance” can represent a mixture without listing every component. Formulations can change by market and batch; check the packaging on your bottle. A matching or missing entry does not establish suitability for an allergy.

Follow your curiosity.

A starting point, not a verdict

Concentration not recorded

Start here if the listed woody and amber direction interests you. Try it on skin before deciding.

Concentration not recorded

Start here if the listed powdery and lavender direction interests you. Try it on skin before deciding.