NEVER TOLD
meets Baccarat Rouge 540.
Compare the recorded scent profiles, then decide what to sample.
Jasmine
Both records list these notes. Shared notes do not guarantee the same smell.
Concentration not recorded leads with coffee; Eau de parfum leads with woody. The table below separates their listed profiles and voting data.
| At a glance |  RUMAD NEVER TOLDConcentration not recorded Explore fragrance ↗ |  Maison Francis Kurkdjian Baccarat Rouge 540Eau de parfum Explore fragrance ↗ |
|---|---|---|
| Concentration | Concentration not recorded | Eau de parfum |
| Listed bottle sizes | Not yet verified | 35 mL · 70 mL · 200 mL Checked 2026-09-21 · US catalog · Listed formats, not live stock. |
| Brand origin | Not yet verified | Not yet verified |
| Made in | Not yet verified | Not yet verified |
| Listed year | 2024 | 2015 |
| Leading accords | coffee · warm spicy · rose | woody · amber · warm spicy |
| Notes unique to this record | Bergamot, Coffee, Lychee, Turkish Rose, Sandalwood, Vanilla, Amber, Musk | Saffron, Amberwood, Ambergris, Hedione, Fir Resin, Cedar, Sugar, Ambroxan, Oakmoss |
| Longevity / 5 | 4.33 · 6 votes | 3.96 · 15,389 votes |
| Projection / 4 | 3.50 · 6 votes | 2.79 · 15,585 votes |
Scores are category averages, not hours or controlled measurements. Different vote samples are not a head-to-head wear test. “Unique” notes here means absent from the other record, not proof of a formula difference.
Ingredients, side by side.
Read the declared lists for the editions shown. Shared entries do not mean identical formulas, proportions or scent.
A label comparison will appear when both ingredient lists are verified for the same market.
NEVER TOLD
Ingredient list not yet verified for this edition and market.
Baccarat Rouge 540
Eau de parfum · US listing
Alcohol; Parfum (fragrance); Aqua (water/eau); Butyl methoxydibenzoylmethane; Citrus aurantium peel oil; Limonene; Jasmine oil/extract; Benzyl benzoate; Linalool; CI 19140 (yellow 5); CI 14700 (red 4).
Source: Maison Francis Kurkdjian official US product page · Checked 2026-09-21 · Formula reference 2FROUGE540MFK3
These are published ingredient declarations, separate from scent notes. “Parfum” or “fragrance” can represent a mixture without listing every component. Formulations can change by market and batch; check the packaging on your bottle. A matching or missing entry does not establish suitability for an allergy.
Follow your curiosity.
A starting point, not a verdictConcentration not recorded
Start here if the listed coffee and warm spicy direction interests you. Try it on skin before deciding.
Eau de parfum
Start here if the listed woody and amber direction interests you. Try it on skin before deciding.